words by Lisa Brown
Rich Brian dropped the video for his single “Cold” this week, enlisting the viral figure skater Jimmy Ma for an olympic-themed performance. The track appears on the rapper’s highly-anticipated album Amen, and reflects on themes of navigating relationships and newfound fame.
Brian also produced the song and tells Genius that he was inspired by a “weird drum pattern” from a Drake song, prompting him to lay down a beat and melody in FL Studio. The lyrics also touch upon comfort he finds sometimes in being alone and the wisdom he’s gained from his father.
“The best advice that my dad gave me was probably, ‘Don’t feel sorry for yourself,’” he says. “Don’t give yourself too much pity just ‘cause if you put yourself in that victim kind of mentality then you’re not going to get through shit. You’re just going to focus on being like, ‘Yo, this sucks. This is bad.’ Instead of being like, ‘How do I get out of this?’”
Brian recently broke down his track “Amen” for Genius’ Verified, and he also discussed his track “Cold” for the series. Watch him go line-for-line with “Cold” in the video above, and check out past episodes, too.