Photos by Ysa Perez
The Rolling Loud Festival is like Coachella if Coachella was just one weekend, built around hip-hop, and attended by the swerviest festival goers around (so it’s nothing like Coachella). In just its third year, Rolling Loud’s 2017 lineup was nothing short of impressive, with Kendrick Lamar headlining and Future, A$AP Rocky, Young Thug, and Travis Scott—among loads of established rappers as well as up-and-comers—performing during the three-day event in Miami. But for all the big name talent taking the stage, the festival also hosted some of the most stylish music fans we’ve seen. Because Rolling Loud is not the musical festival that welcomes flower crowns and tie-dyed tank tops, it’s the event where you throw on your best throwback jersey, pile on all of your logo-ed-out grails, lace into some box-fresh kicks, and finish it all off with the boldest accessories money can buy. Or at least that’s how this year’s attendees rolled in to the festival.